Zoox launches Ontology, an AI platform that transforms corporate memory into a searchable resource
2–3 minutes
Brazilian tech company Zoox is preparing to launch Ontology, an artificial intelligence platform designed to preserve the context of business decisions. The system aggregates records of meetings, messages, and internal operations, allowing teams to consult how and why a decision was made. The launch is scheduled for November 17 during the Zoox Data Revolution event in São Paulo.
How Ontology retrieves lost context
A contract may record a discount granted, but rarely the conversation that made it possible. A presentation shows the chosen strategy, while the discarded alternatives remain only in the memory of the participants. When these professionals leave the company, part of that history is lost. Ontology uses AI to transform these scattered fragments into a searchable knowledge base.
“Companies lost the context of how things were done inside them,” says Rafael de Albuquerque, founder and CEO of Zoox.
The platform compiles and organizes records of meetings, emails, calls, and corporate systems. By consulting an employee’s profile, it is possible to view their technical knowledge, proposed innovations, and the institutional decisions they contributed to generating.
Examples presented during the demonstration show how the tool can combine experiences from different professionals to support a new project or identify specialists based on specific business challenges.
What makes up corporate memory
Recorded meetings, email exchanges, and customer relationship system data are potential sources for Ontology. The company plans filters that distinguish relevant information from informal conversations, such as comments about sports.
The AI also analyzes behavioral aspects, such as variations in speech pace or level of participation during a meeting, to enrich inferences about the records.
Reference to Palantir and focus on business outcomes
Palantir, an American data analytics company, is cited by Albuquerque as a reference. “Palantir is a great benchmark for us,” he says. Zoox, however, focuses its efforts on adding context to corporate interactions and decisions, rather than just connecting data to abstract representations.
The goal is to solve concrete operational problems, such as increasing sales, reducing customer loss, or identifying business opportunities. “I don’t go into companies selling technology. I go in to help sell more,” explains Albuquerque.
Zoox’s trajectory and growth projections
Zoox began its journey by offering Wi‑Fi services to hotels. In 2020, it received an investment of R$27 million led by HDI Seguros, which boosted its transition to the data collection and analysis market.
The company projects revenue of R$1 billion by 2031, with about 95% of that growth coming from data verticals: one focused on risk and another on organizing customer databases, where Ontology will be integrated.
For Albuquerque, the biggest challenge is not technical but cultural: “Getting major CEOs and leaders to understand that using AI is not just about hiring a ChatGPT.”
Frequently Asked Questions
What is Zoox’s Ontology?
It is an artificial intelligence platform that gathers context from meetings, messages, and decisions to create a searchable corporate memory.
When will it be launched?
The launch is scheduled for November 17 during the Zoox Data Revolution in São Paulo.
Does the history remain available after an employee leaves?
Yes. The records incorporated into the platform can continue to be consulted, although they do not fully reproduce individual knowledge.
What is the relationship with Palantir?
Palantir serves as a reference in applying data to business problems, but the companies and their products are distinct.
