Feed Medic: AI platform helps doctors create digital content under full supervision

Feed Medic, founded by Rafael Freitas and Lucas Vieira, offers an AI-powered solution that enables healthcare professionals to generate Instagram posts, captions, stories, and reels while adhering to the Federal Council of Medicine’s (CFM) guidelines. The idea emerged from the realization that doctors need a digital presence but often lack time and fear compromising their scientific credibility.

The entrepreneurs behind the solution

Rafael Freitas is an economist, entrepreneur, and executive specializing in product and innovation. He founded Numenu, a startup that underwent an exit process, and has built a career at companies like Usiminas, Cogna, and Pearson. He also served as Vice President of Product and Growth at Grupo Ana Couto, where he worked on technology, AI, and new business creation. Additionally, he completed an AI-focused course at UCLA in the United States.

Lucas Vieira is a product designer and entrepreneur with over 15 years of experience in product development and growth strategies. Throughout his career, he has led initiatives in the education sector and worked on projects for brands such as BlackBerry, Mantecorp, and Samsung.

How the platform works

Feed Medic acts as a doctor’s “second brain.” After connecting to Instagram, the tool analyzes previous posts, colors, and typography to learn the professional’s tone, style, and preferred themes. Based on this data, it generates social media content that complies with CFM rules to avoid sensationalism and unrealistic promises.

Registration and customization

During registration, the doctor specifies:

• Tone of voice;
• Relationship with the audience;
• Language level;
• Vetoes.

The target audience’s region and age group also guide the text generation process.

Sources of information

The content is based on public databases, such as PubMed from the U.S. National Library of Medicine, which contains over 40 million biomedical literature citations. The Virtual Health Library and Datasus, which provide regional data, are also used. Doctors can add their own links, creating a “tripod” of public data, their personality, and their usual content.

Supervision and automation limits

The platform provides a draft that doctors can freely edit, including text, photos, and colors. “The doctor has 100% supervision,” says Rafael. Those who prefer not to automate can keep Instagram disconnected, download the designs, and publish them manually.

Business model

The service operates on a monthly subscription basis, with three plans (basic, intermediate, and pro), the option to cancel at any time, and free initial posts. Rafael and Lucas describe the model as “service as a software”: instead of selling software, they deliver a service through the platform.

Current reach and next steps

Currently, Feed Medic serves only Instagram. The user base primarily consists of dermatologists, but also includes surgeons, orthopedists, anesthesiologists, psychiatrists, and general practitioners. The partners report that engagement is above the previous average for doctors, and the platform provides reports on likes, comments, and views. New features are planned for the future.

With just over a month of operation, the startup already has nearly 300 doctors, mostly women, reflecting the demand for solutions that balance digital presence with professional safety.