Meta introduces Tamagotchi-style Muse Charm wearable for its AI assistant

Announcing the new device

Meta has entered the arena of AI amulets with its own offering, the Muse Charm. The wearable is designed to keep users connected to Muse, the company’s recently launched and already popular personal AI agent.

CEO Mark Zuckerberg unveiled the gadget during the company’s annual Connect event, presenting it as a “one more thing” surprise. He explained that the product is not yet ready for shipment, noting that his team still needs to “finalize laying out the components.” Zuckerberg promised that the devices would be “ready to ship in time for the holidays in December.”

How the Muse Charm works

The Muse agent, represented internally by a friendly digital avatar called Jolly, resides in a palm‑sized totem that can be slipped into a pocket or attached to a keyring. A small screen on the device shows the avatar, and users can speak to it to request actions.

“We packed the whole Muse experience, including the whole real-time voice and avatar stack, into something that fits on a keychain and is always available to talk to,” Zuckerberg said during the keynote. “You just go ahead and tap here in the fingerprint sensor in the corner, and you can start talking without having to unlock a phone or open an app.”

Zuckerberg added that for those not wearing smart glasses, the Charm will be “by far the fastest way to talk to your Muse and to show what’s going on around you.”

Design and market positioning

The gadget’s aesthetic and functionality echo the nostalgic Tamagotchi concept—a lightweight, personality‑filled device meant to keep users constantly connected to Meta’s software. It also feels like a relatively low‑stakes way for the social media giant to experiment with AI wearables while offering yet another channel to bring its AI agent to the masses.