AI tools for image creation: how to choose and apply the best options
3–4 minutes
Creating a presentation, social media post, or article illustration often requires more than just a good idea. You need to find suitable images, adjust colors and formats, and sometimes consult a design professional. AI-based image generators offer an alternative for those who need visual results without mastering editing software.
These tools transform text instructions into images, allowing users to explore different styles, compositions, and references. Some prioritize ease of use, while others offer advanced features for adding text, editing photos, or creating complete visual identities.
The choice depends on the purpose of the material, the available budget, and the level of control the user wants over the final result.
ChatGPT simplifies image creation and editing
ChatGPT enables users to generate images from natural language descriptions and edit files uploaded by the user. You can define the theme, visual style, colors, and format, and request adjustments after the initial version.
The conversational approach helps those who struggle to translate ideas into technical instructions. A professional can request an illustration for a corporate presentation and refine the result as they identify what needs to be changed.
Adobe Firefly combines image generation and editing
Adobe Firefly integrates generative AI capabilities for creating and editing visual content. The tool is used to produce images, explore variations, and adjust elements within a composition.
Its integration with the Adobe ecosystem is also beneficial for professionals already using Photoshop and Express.
Canva helps turn images into ready-to-use content
For frequent content publishers, Canva combines visual creation tools, editable templates, and AI features. The platform simplifies the process of applying images to posts, presentations, posters, and other materials.
The main advantage is the ability to combine different steps within a single environment. After generating or selecting an image, users can adjust the composition, add text, and adapt the material to fit various channel formats.
Ideogram is ideal for images with text
Ideogram excels in projects that require words integrated into the composition, such as posters, covers, and promotional materials. The tool is recognized for its visual generation capabilities with text, though the result still needs review, especially for correct spelling.
Midjourney caters to those seeking artistic results
Midjourney is an option for those looking for images with a strong aesthetic direction, such as conceptual illustrations, scenarios, and stylized compositions. The tool offers opportunities to explore distinct visual languages and develop references for creative projects.
Learning may require more experimentation until the user finds the ideal combination of instructions. Therefore, it’s important to consider both the desired style and the time available for producing and reviewing images.
How to choose the right AI for each task
Before subscribing to a plan, test the available options and compare results using the same request. Evaluate image quality, fidelity to the description, ease of editing, and free usage limits.
A good instruction should specify the purpose of the piece, the target audience, the style, the color palette, the framing, and the final format. Describe where it will be used and which elements need to appear.
Human review remains essential. Check for potential visual errors, information represented in the image, usage rights, and the presence of brands or elements that could cause confusion.
AI training program helps professionals master tools
Professionals looking to expand their use of AI at work can explore the Pre-MBA in Artificial Intelligence at Saint Paul. The program includes four online practical classes—three recorded and one live—covering about 20 tools, including ChatGPT, Claude, NotebookLM, and Manus.
The training covers autonomous research, document analysis, creation of custom agents, voice cloning, and video production with avatars. The program includes a certificate of completion and 30 days of access to Inner AI Pro, a paid platform with over 50 AI tools. The cost is R$ 37.
To learn about applications and explore new possibilities for using technology in professional routines, find out more here.
