Pre-MBA in AI: A gateway for non-tech professionals

What is a Pre-MBA in AI and what topics does it cover?

A Pre-MBA in artificial intelligence is an introductory program designed for individuals without a technical background in programming. It covers the fundamentals of AI and its applications in the corporate world, with a focus on practical tasks professionals can perform daily.

Two key concepts are central to these courses. Generative AI is a technology that creates text, images, or code based on user instructions. The prompt—the written instruction that feeds the tool—directly determines the quality of the output.

Why has artificial intelligence become essential in careers?

Market data highlights this shift. According to PwC’s AI Jobs Barometer 2026, the share of job openings requiring AI skills in Brazil rose from 1.1% to 3.6% between 2024 and 2025, representing nearly 119,000 new positions.

The need for reskilling is also significant. The World Economic Forum’s Future of Jobs Report 2025 estimates that 59 out of 100 workers will need to update or expand their skills by 2030. Meanwhile, LinkedIn’s 2026 ranking of in-demand skills in Brazil places AI strategy, platforms, and intelligent systems at the top.

How does the content apply to different hierarchical levels?

Analysts and coordinators

In these roles, AI is typically used for operational tasks. A financial analyst might use an AI assistant to consolidate spreadsheets and identify unusual deviations. A marketing coordinator could use the technology to draft campaign versions and compare results. In both cases, the professional reviews the material before applying it.

Managers and executives

For decision-makers, the focus shifts to selecting use cases, assessing risks, and defining investments. This involves understanding limitations such as hallucination—when the system produces a convincing but incorrect response—as well as issues like data protection and accountability for outcomes.

What should you consider when choosing a course?

Several objective criteria help compare programs: course duration, in-person or online format, proportion of practical activities, relevance to current role, and availability of a certificate. Short courses are ideal for initial exposure, while longer programs delve deeper into topics like strategy, governance, and AI project management.

In summary, demand for AI skills is growing in Brazil, a large portion of the workforce will need to reskill in the coming years, and there are entry-level options for those who want to familiarize themselves with the topic before committing to longer programs.