Meta’s AI assistant Muse hits 10 million downloads in the US within 40 days

According to estimates from Sensor Tower released on Tuesday, 20, Meta’s AI agent Muse has surpassed 10 million installations in the United States just 40 days after its launch. The data shows that since its debut on September 8, the app has been downloaded a total of 10.9 million times, with 10.2 million of those downloads occurring in the US market alone.

This achievement places Muse among a select group of apps that have experienced rapid growth in the country. Only 11 other apps have achieved similar performance in the same timeframe, the most recent being Threads in July 2023.

What Muse actually does

Muse operates in its own virtual environment, accessed via a browser, allowing it to perform multi-step tasks and retain work even after the user closes the application. The tool can search for information, compile documents, and interact with connected services such as calendars or email platforms.

In corporate settings, Muse is used for organizing research and compiling project references. Instead of asking a single question, users can request a comprehensive survey, with the agent handling part of the search and data organization.

The technology behind the agent

At launch, Meta explained that the product is powered by the Muse Spark model, which forms the technological foundation of the agent. Muse serves as the user interface, while the model performs operations behind the scenes.

The goal is to transform commands into concrete actions within the applications users already use, reducing the need to switch between different tools.

Performance and adoption

In addition to downloads, Sensor Tower estimated that Muse reached 2.5 million daily active users on October 16. The gap between installations and active usage highlights the challenge of converting interested users into regular ones.

Access control and availability

Meta states that users decide which services can be connected to the agent and can revoke permissions at any time. Before performing sensitive actions, such as sending emails or making purchases, the assistant requests explicit authorization.

The initial launch covered iOS, Android, and web platforms, offering both a free version and a subscription option for advanced features. There is no information on when the app will be released in Brazil.

Frequently Asked Questions

• What is Meta’s Muse? It’s a personal AI assistant capable of performing complex tasks, searching for information, and working with connected applications.
• Who calculated Muse’s downloads? The estimates come from Sensor Tower, a consultancy specializing in app monitoring.
• Are downloads the same as active users? No. Downloads record app installations, while active users measure ongoing engagement.
• Is Muse free? Yes, there’s a free version, and Meta offers subscriptions to expand functionality.
• Can Muse send emails on its own? It can perform the task, but only after receiving user authorization, who controls access to services.
• When will Muse arrive in Brazil? The announcement doesn’t provide a date; the launch began in the United States.