Meta launches camera-free smart glasses and doubles down on augmented reality

Ray-Ban Meta Audio: a focus on audio and privacy

Meta has unveiled a new model of smart glasses without a camera. The Ray-Ban Meta Audio, priced from $349, will be available in stores from October 3 in Burbank and Clubmaster styles. Without a camera, the glasses are lighter, cheaper, and offer up to 12 hours of battery life—an improvement on the 9 hours offered by the latest camera-equipped version.

New generation of Ray-Ban Meta smart glasses with camera and hearing aid functionality

The third generation of Ray-Ban Meta smart glasses with a camera was launched in three models: Aviator, Wayfarer, and Zena. The price has increased from $379 to $449, due to inflation and a global shortage of components. The model also features a programmable action button that can activate the Muse voice assistant, as well as an improved microphone system. Additionally, the glasses now include an FDA-approved hearing aid function, which can be activated for $150 or included in the Meta One subscription plan.

Updates to the screen-equipped model and new pricing

The screen-equipped glasses, previously launched at $799, have received software updates, including the Explore app, in-lens navigation instructions, photo editing, and notification management. New features include Dynamic Photos, which captures multiple images simultaneously, and 360-degree spatial audio recording, scheduled for 2026. Meta is also processing more data locally to enhance privacy. The more affordable model line has been updated, with a $249 version and a special edition priced at $399, created in partnership with Lisa from Blackpink, which will be sold in Singapore and South Korea.

A comprehensive strategy for augmented reality glasses

These launches are part of Meta’s broader plan to prepare the market for full augmented reality glasses capable of overlaying digital images onto the real world on both lenses. The Orion prototype has already demonstrated this technology. While the company has mentioned 2027 as a potential launch date, Andrew Bosworth has indicated that the final decision will depend on the product’s maturity. Meta has reaffirmed its commitment to augmented reality, regardless of the exact timeline.