Meta launches corporate AI platform, entering the race against OpenAI, Anthropic, and Google

On Monday, September 28, 2026, Meta unveiled the Meta Enterprise Platform, a suite of AI tools designed for businesses and developers. CEO Mark Zuckerberg described the initiative as “the next major pillar” of the company, which integrates AI models, automated agents, APIs, and programming kits.

The new platform features the Muse agent, Meta Business Agent, Muse API, and Muse Code. According to Meta, the offering provides a “complete technology stack,” leveraging the company’s large-scale infrastructure and experience serving billions of users.

We believe superintelligence will create significant new opportunities for all people and businesses. Meta already serves billions of people at scale and helps hundreds of millions of businesses reach customers. Today, we’re launching the next major pillar of our business, Meta…

— Mark Zuckerberg (@finkd), September 28, 2026

Products already available

Muse, a personal assistant capable of responding to emails, organizing travel, and making purchases, launched on September 8, 2026, and quickly topped the App Store, accumulating over 2.5 million downloads, according to Sensor Tower. The agent is built on the Muse Spark model, developed by Meta’s superintelligence labs and released in April.

The Meta Business Agent, introduced on June 3 in London, operates on WhatsApp, Messenger, and Instagram. It interacts with customers in the company’s tone, qualifies leads, and escalates complex cases to human agents. More than one million businesses already used earlier versions of these agents, Reuters reported.

The Muse API, initially restricted to partners, was made publicly available in July alongside Muse Spark 1.1. Meta’s head of AI, Alexandr Wang, said the pricing is “very aggressive and attractive” compared to competitors, with each new account starting with $20 in credits.

Why is Meta entering the corporate market now?

Pressure from Wall Street to demonstrate a return on AI investments and the lack of a proprietary cloud business drove this decision. During the second-quarter earnings call, Zuckerberg highlighted opportunities to sell APIs, business agents, and potentially direct computing capacity to enterprises.

Competitors are already well-established in this space. OpenAI reported that 40% of its business comes from corporate clients, while Anthropic said around 80% of its revenue originates from businesses.

Challenges and risks of the new strategy

While Meta brings a massive user base, it also faces trust issues. Zuckerberg indicated that Muse will be free for high usage volumes, with plans to generate revenue later through a small transaction fee charged to merchants, not buyers.

Major retailers like Walmart, Sephora, Best Buy, Expedia, and Shopify have already integrated the agent, while Amazon has blocked its access to the company’s store, according to CNN. Following Muse’s announcement, shares of Airbnb, Expedia, and Tripadvisor dropped by about 5% in a week.

For businesses, the choice is between partnering with Meta to access billions of customers and risking over-reliance on the tech giant’s platforms, or staying outside this ecosystem altogether.

Meta’s stock has risen more than 25% since Muse’s September launch, reflecting market optimism about the new platform.

Frequently Asked Questions

What is the Meta Enterprise Platform? It’s a platform that combines AI models, agents, infrastructure, and development tools for businesses and developers, including Muse, Meta Business Agent, Muse API, and Muse Code.

Who are the main competitors? OpenAI, Anthropic, and Google, which already offer corporate AI solutions and compete in the same market.

How much does the platform cost? Meta has not yet disclosed pricing, a general release date, or a customer list.

What is the risk for businesses? By adopting Meta’s tools, companies may increase their dependence on the company’s platforms and lose relevance in their own channels.