MBRF reduces accidents by 73% using AI and telematics in logistics

Record-breaking reduction in accident rates

According to a report released on Monday, 21, MBRF has achieved a 73% reduction in the accident frequency rate per million kilometers driven in its logistics operations. This figure is 42% lower than the 12-month moving average, marking the lowest level ever recorded by the company.

The operation covers approximately 700 million kilometers annually, involves over 28,000 registered drivers, and collaborates with around 300 partner transport companies.

A technology-driven strategy

The company has implemented a strategy that combines artificial intelligence, data analysis, and monitoring systems to identify risks during transportation. These tools pinpoint critical routes, evaluate driver behavior patterns, and guide preventive measures for both teams and transport companies.

Ninety percent of MBRF’s fleet is equipped with cameras, and all vehicles are monitored via telematics, which collects and transmits data on performance and driving. Integrating camera data with telematics systems enables real-time operation monitoring and the detection of situations requiring preventive action.

“Safety is not just an operational metric. It’s a guiding principle that shapes how we make decisions and conduct our daily operations. These results reflect our ongoing investment in technology, training, and, most importantly, the well-being of those on the road,” says Heraldo Geres, Vice President of Legal, Tax, Corporate Affairs, and People at MBRF.

Training and support infrastructure

Over the past year, MBRF’s safety strategy has included more than 65,000 participations in training sessions focused on safety and responsible driving. In partnership with the Adolpho Bósio Foundation for Education in Transportation (Fabet), the company has trained 612 driver educators, who are responsible for spreading safety practices among logistics workers.

MBRF maintains four support facilities for driver rest, located in Antonina (PR), Lontras (SC), Montes Claros (MG), and Cuiabá (MT). These spaces provide conditions for rest, hygiene, and physical recovery, as well as awareness campaigns about fatigue, a condition linked to accident risk.

After ten years of implementation, the areas served have seen a 71.4% improvement in safety indicators.

The Safrinha Segura program expands its reach

Safrinha Segura, a program aimed at raw material transporters, operates in six Brazilian states. The initiative organizes regular meetings on accident prevention, awareness, and experience sharing among professionals in the field.

“The improvement in indicators reinforces MBRF’s strategy of using technology and data intelligence to make its operations more efficient and safer. By reducing exposure to risks in a large-scale logistics network, the company aims to protect its employees, support partner transport companies, and contribute to the safety of everyone who uses Brazil’s roads,” says Geres.