Meta’s Muse Outpaces ChatGPT in Early Mobile Adoption, Data Shows

Early performance metrics compare Muse and ChatGPT

Market intelligence firm Apptopia released new estimates that place Meta’s AI app, Muse, ahead of OpenAI’s ChatGPT in the first weeks after each entered the mobile market. In the United States and Canada, Muse generated 1.8 million iOS downloads within its first 12 days, while ChatGPT recorded 1.3 million iOS downloads during the same period after its mobile debut. Separately, analytics firm Appfigures reported that Muse had already surpassed one million downloads during the same early window. Overall, Muse has been installed 2.8 million times worldwide in its opening 12 days.

The comparison was adjusted to account for different launch strategies: ChatGPT launched globally but only on iOS, whereas Muse debuted simultaneously on both the Apple App Store and Google Play, limited to the U.S. and Canada. By isolating iOS data for the two markets, Apptopia found Muse still led, with 359,000 daily active iOS users versus ChatGPT’s 231,000 at a comparable stage.

Muse also shows higher daily engagement on the broader U.S. mobile audience, tallying 642,000 active users compared with ChatGPT’s 231,000. The app’s rapid rise propelled it to the top spot on the U.S. App Store, overtaking ChatGPT within days of launch.

Apptopia cautioned that its figures are third‑party estimates and not official Meta data. Even so, the numbers suggest Muse could become Meta’s next flagship application, echoing the success of Threads, which surpassed 500 million users after aggressive cross‑promotion across Instagram, Facebook and WhatsApp.

Meta’s existing user base appears to be fueling Muse’s traction. Apptopia reported that over 95 percent of Muse’s users are also Facebook users, and 63 percent are Instagram users, indicating strong integration potential. The app can operate within both Instagram and Facebook and is embedded in WhatsApp, positioning it for additional promotional push.

Meta has not disclosed its internal metrics for Muse, and the company did not provide comment when contacted.

Correction: An earlier version of this article incorrectly referenced analytics firm Appfigures as a source for data from Apptopia. This has been corrected.